by apexcpas | Jul 3, 2018 | Business Strategies
When expense accounts get padded, it’s often because employees are given too much control over the process. Here are some tips for tightening your policy. Develop a clear, written expense account policy and have employees sign it. It doesn’t hurt to...
by apexcpas | Jul 3, 2018 | Business Strategies
While budgets are still tight, companies are looking for more cost effective ways to market their business. That’s where your website comes in. The true beauty of online marketing is the multitude of choices available that are cost effective. Below is a list of...
by apexcpas | Jul 3, 2018 | Business Strategies
It’s January 2011 and everybody knows that it’s time to sit down to revisit your business plan. But don’t forget about your marketing plan. There is no better time than the beginning of a new year to take time and reflect on what worked for you and what didn’t....
by apexcpas | Jul 3, 2018 | Business Strategies
Making your vision a reality You can’t build a house without a blueprint or take a trip without travel plans. Yet, every day, business owners try to run their businesses without a clearly defined strategic plan. Many companies have great visions, but they are...
by apexcpas | Jul 3, 2018 | Business Strategies
A recession hits everyone but it can be particularly hard on growing businesses. Yet economic downturns can actually be an opportunity for smaller companies to get ahead and come out stronger on the other side. According to the market research firm PIMS, businesses...