by apexcpas | Jul 3, 2018 | Business Strategies
Running a business is complicated. It takes many skills. Most business owners don’t possess all the abilities required. While employees can sometimes fill the gaps in the owner’s skill set, at other times, hiring a consultant may make sense. When are...
by apexcpas | Jul 3, 2018 | Business Strategies
Everybody knows how to increase revenue. You just: Increase consumption per existing customer Get new customers Retain current customers so you are not just treading water But how do you do those things? You might discover the answer through customer focus...
by apexcpas | Jul 3, 2018 | Business Strategies
When expense accounts get padded, it’s often because employees are given too much control over the process. Here are some tips for tightening your policy. Develop a clear, written expense account policy and have employees sign it. It doesn’t hurt to...
by apexcpas | Jul 3, 2018 | Business Strategies
While budgets are still tight, companies are looking for more cost effective ways to market their business. That’s where your website comes in. The true beauty of online marketing is the multitude of choices available that are cost effective. Below is a list of...
by apexcpas | Jul 3, 2018 | Business Strategies
It’s January 2011 and everybody knows that it’s time to sit down to revisit your business plan. But don’t forget about your marketing plan. There is no better time than the beginning of a new year to take time and reflect on what worked for you and what didn’t....